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(#5619907) Re: TNT keeping NBA
Posted by Sir Gilmour of the GoldTable on 28 Jul 2024 at 1:30AM
Some context for the NBA's business decision:
Amazon Prime Video subscribers: Over 200 million and growing.
Max, TNT's online partner: almost 100 million and growing.
TNT prime time U.S. cable viewers: 965,000 and has been declining.
U.S. cable subscribers: 76 million and declining.
Cable TV ad revenue in 2022, U.S. only: $72.1 billion annually and growing.
Streaming video, U.S. only: estimated at $105 billion annually and growing. Add in music streaming, total reaches $169.9 billion annually.
So, yes, cable TV will linger even as it has historically lost 3 million to 4 million customers a year. The growth globally is in streaming video online, which should make the NBA's decision clearer.
And if you want sources on the data, I can readily provide them so you can read the details yourself. Posting links seems to blow minds here from the minders.
Amazon Prime Video subscribers: Over 200 million and growing.
Max, TNT's online partner: almost 100 million and growing.
TNT prime time U.S. cable viewers: 965,000 and has been declining.
U.S. cable subscribers: 76 million and declining.
Cable TV ad revenue in 2022, U.S. only: $72.1 billion annually and growing.
Streaming video, U.S. only: estimated at $105 billion annually and growing. Add in music streaming, total reaches $169.9 billion annually.
So, yes, cable TV will linger even as it has historically lost 3 million to 4 million customers a year. The growth globally is in streaming video online, which should make the NBA's decision clearer.
And if you want sources on the data, I can readily provide them so you can read the details yourself. Posting links seems to blow minds here from the minders.
Subject | Posted By | Date & Time | |
---|---|---|---|
5622576 | Re: TNT keeping NBA | Carolina Panther | 8 Aug 2024 9:56AM |
5621277 | Re: TNT keeping NBA | JerNYC | 1 Aug 2024 10:58PM |
5620005 | Re: TNT keeping NBA | Robyn Hode | 28 Jul 2024 11:25AM |
5619907 | Re: TNT keeping NBA | Sir Gilmour of the GoldTable | 28 Jul 2024 1:30AM |